There’s always a story to tell

We’re experts in strategic storytelling for brands that think big. We’re strategists, copywriters, designers, dreamers, thinkers, and doers. We’re Wonderthink.

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Copywriting Services Copywriting Agency Sydney

Services

Wonder. Think. Do.

We create wonderful content. We unlock wonder and creativity in your brand, layer it with strategic thinking, and bring it to life through content creation and marketing.

Copywriting & SEO

The carefully crafted words your brand needs to reach your audience, build trust and drive revenue.

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Content marketing strategy

The best stories start with a solid strategy. Let’s create one that drives genuine impact for your brand.

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Thought leadership

Impactful content that distils complex ideas and incites deep conversations.

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Brand strategy

Drive brand distinctiveness, reposition your brand or build your brand narrative.

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Design

Where substance meets style. End-to-end content execution with beautiful, on-brand design.

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Training

Tailored programs to grow the skills, confidence and imagination of your most valuable assets – your people.

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Testimonials

Wonderthink weaved magic throughout our brand and made it sparkle from the inside out. They got under the skin of our brand better than those of us living and breathing it.”

 

– Claire Behrmann, Jellystone Designs

“Wonderthink has a deep understanding of clients’ needs, always providing clear strategic advice that moves us forward.”

— Livia McKenzie, Head of Marketing & Campaigns, UNSW

“Wonderthink has a deep understanding of clients’ needs, always providing clear strategic advice that moves us forward.”

— Livia McKenzie, Head of Marketing & Campaigns, UNSW

“From brief to delivery, their way of working makes it easy as a client to outsource copywriting when it needs to be done well, quickly.”

— Samantha Saunders, Senior Marketing Manager, Plenti

“The team has an incredible knack of very quickly acquainting themselves with the brief and developing content in the right voice and tone articulating the value proposition.”

— Giovanna Lever, Managing Director, Sparrowly Group

“The copywriting training session for our global marketing & communications team boosted my team's confidence in writing simple, compelling copy.”

— Kaye Cheung, Head of Marketing & Communications, Moodle

“The team consistently demonstrate a clear understanding of every brief, going above and beyond to provide an exceptional level of service and delivering high-quality end results.”

– Beth Adams, Senior Brand Manager, F45 Group

"Wonderthink is easy to work with, consistently delivering what we need on time, and their creativity shines through in every piece of content they produce."

– Prue Myers, Marketing Manager, FleetPartners

“Wonderthink delivered a game-changing SEO-first content strategy that set the foundations for UNSW to meet the needs of prospective students’.

– Miki O’Farrell, Head of Future Students Marketing & Content, UNSW

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PR Daily Awards
Wonderthink's work with White Lady Funerals has been shortlisted for the International Content Marketing Awards for Best Use of SEO.
Silver Winner for Thought Leadership Campaign at the Asia Pacific Stevie Awards.

Great people = Great content

Director Brooke Hill. 20 years of brand, marketing and copywriting experience. And a stellar team of world-class writers.

We’ve been established as a copywriting agency - formerly named The Contented Copywriter - for almost a decade, supporting clients across varied industries and delivering every kind of content. Our team is made up of senior copywriters, based in Sydney, who have the expertise to understand and execute the most complex of briefs.

Meet the team

FAQs

Yes! While we’re a Sydney-based copywriting agency, we work with clients across Australia, New Zealand, UK, and more. We’re a remote-first agency, which makes it easy to work together, wherever you’re based.

Yes – we help brands plan smarter, more strategic content — from defining your content pillars to action plans. Our content marketing strategy services give you the structure to scale and the ideas to make it sing.

We can. We help brands define who they are, what they stand for, and how they show up in the world. Whether you need to refine your brand positioning, rethink your brand architecture or align your brand voice with your values, our brand strategy services give you the clarity and direction to move forward with confidence.

We do both. Whether we’re your core content partner or working alongside your internal team or creative agency, we shape our approach to fit your structure and fill the right gaps.

Yes — we run practical, inspiring training and workshops on everything from brand storytelling and tone of voice to content strategy and better briefs. Whether you’re upskilling your in-house team or looking to spark fresh thinking, our training is designed to build capability and confidence.

Just get in touch and tell us what you need. We’ll guide you through the process and recommend the best next steps based on your goals.

A 5-step framework for strategic repurposing. Download now.

Strategic repurposing

Maximise your content's impact

Download our guide to strategic repurposing to learn:

  • Why repurposing is essential for extending your content’s lifespan
  • How to use the CORE Method to work smarter, not harder
  • A 5-step framework to implement strategic repurposing

When you hit 'Download now', we’ll email you a link to download the guide. We’ll also add you to our email database, so you can keep receiving super helpful tips. We’ll never share your details with a third party.