The Contented Copywriter Pty Ltd is now trading as Wonderthink Pty Ltd.
Team
We have the best brand storytellers in Australia,
a team of world-class copywriters, content strategists, and designers. Together, we’re helping businesses transform their brands through strategic storytelling and compelling content at scale.
Team
Who we are
Led by Founder & Director Brooke Hill, Wonderthink’s uniquely talented team are masters of their craft. And they are darn lovely to work with, too.
Brooke Hill
Founder & Director
Brooke Hill is an expert brand storyteller, who has spent a lifetime immersed in the art of storytelling.
Brooke leads teams to unlock creativity, unearth stories and craft them in a way that connects with audiences. Brooke builds capability, nourishes imaginations and cultivates contentment in teams and businesses.
Brooke’s career has taken her from iconic Australian magazine titles Harpers Bazaar and The Australian Women’s Weekly to one of London’s leading communications agencies, and she’s headed up brand marketing teams for some of Australia’s best-loved brands including Sheridan, Paspaley and David Jones. She is an experienced speaker on wonder and creativity, and a published children’s book author.
Fave read: My Family and Other Animals by Gerald Durrell
Colleen Gregory
Client Services Director
Colleen is a strong believer that brands telling compelling stories will break through the clutter and truly engage their audience. Working at iconic brands such as Westpac, Optus and Vodafone has helped Colleen hone a blend of interpersonal, strategic, and operational skills to optimise client relationships and service delivery. She acts as the liaison between our clients and Wonderthink, and loves to problem-solve.
Fave read: To Kill a Mockingbird by Harper Lee
Andrea Warmington
Content Strategist
Andrea is a supreme strategic thinker, spearheading transformational content projects that drive brand awareness and establish thought leadership, accelerating lead generation and increasing revenue. She’s also a super talented and experienced copywriter, and has crafted content for B2B and B2C businesses and publications, including Bank of New Zealand, Stuff, and NZ House & Garden magazine.
Fave read: Crazy Rich Asians by Kevin Kwan
Connect with Andrea on LinkedIn
Lucy Plant
Content Producer
Lucinda is responsible for day-to-day delivery of strategies and content full of wonder. With a broad digital marketing background across hospitality, beauty, finance and tech industries, Lucinda specialises in social media content creation with particular interest in crafting earned media that connects with audiences.
Fave read: Sweet by Yotam Ottolenghi and Helen Goh
Bethany Plint
Copy Director
Beth is a true brand voice chameleon, diving into any brand voice and wielding it like it’s her first language – and she’s responsible for ensuring every piece of content nails each of our client’s brand voice. She’s also mastered the fine art of balancing great storytelling and SEO. With a background in digital marketing and years of experience working for big brands like Woolworths and Wisr, she understands our client’s struggles and knows how best to solve them.
Fave read: Neither here Nor There by Bill Bryson
Connect with Bethany on LinkedIn
Jess van Roekel
Senior Copywriter
Jess has been working with words for almost two decades, honing her craft across agencies and startups. She’s our go-to for content that requires a sensitive touch – she’s written extensively about mental health, aged care, end-of-life planning and other complex, emotionally loaded topics. Jess is also a skilled ghostwriter for thought leaders. She captures voices so precisely, clients joke she must be psychic!
Fave read: Beartown by Fredrik Backman
Nicole Sergi
Senior Copywriter
Nicole is a strategic marketer turned award-winning copywriter. Her magic lies in turning complex concepts into crystal-clear content that anyone can understand and act on. Having written for industries from global car manufacturing to women’s health, Nicole brings creativity, excellence and attention to detail across the full spectrum of content.
Fave read: Bad Feminist by Roxane Gay
A 5-step framework for strategic repurposing
How to maximise your content's impact
More than half of marketers struggle with producing enough content due to resource constraints. But you don’t need a bigger budget (or team) to scale your content strategy. You need strategic repurposing.
In this guide, you’ll learn:
- Why repurposing is essential for extending your content’s lifespan
- How to use the CORE Method to work smarter, not harder
- A simple 5-step content strategy framework to implement strategic repurposing
Get your copy to learn how to build a content marketing strategy that puts repurposing at its core.
When you hit 'Download now', we’ll email you a link to download the guide. We’ll also add you to our email database, so you can keep receiving super helpful tips. We’ll never share your details with a third party.
