Legacy brands are often told they need to “modernise or die.” The better path? Thoughtful evolution.
The Contented Copywriter Pty Ltd is now trading as Wonderthink Pty Ltd.
Category Archives: Brand strategy
As consumers crave experiences that break through the mundane, brands face a unique opportunity to rekindle wonder. Here’s how brands can create awe and emotional connection in an overstimulated world.
Brand building isn’t all glitz and glamour—it’s a marathon, not a sprint. Building a brand that cuts through the noise is a long-term commitment, but one that’s worth the effort.
Sick of seeing mixed, muddy messages across your brand in market? A messaging matrix can help you streamline your messaging – from marketing to sales and beyond.
A brand positioning statement is a powerful tool—if used correctly. Share it with your team, agencies, and anyone shaping your brand to ensure consistency. Keeping it visible will help everyone stay aligned with your purpose and values.
Learn how to create tone of voice guidelines that truly enhance your brand.
Elevate your brand from ordinary to extraordinary with brand positioning.