Thought leadership content that tackles the world’s most critical issues
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Stantec partnered with Wonderthink to turn big ideas into bold content – scaling their thought leadership through sharp storytelling.
Hello Team
Hello Team
Big thinking for a changing world
Stantec is a global leader in sustainable engineering and environmental consulting.
Their mission? To think beyond what’s possible and lead the conversation on issues like climate change, digital transformation, and the future of our cities and infrastructure.
Stantec already had a strong thought leadership strategy in place, but they wanted a partner to help them scale it even further. That’s where we came in.
“Working with Wonderthink has been a natural fit. The partnership has helped us scale our thought leadership efforts and bring more of our people into the conversation.”
— Jackie McPhee, Marketing & Communications Director, ANZ, Stantec
A long-term partnership powering success
Since early 2024, Wonderthink has worked closely with Stantec’s Australian and New Zealand teams to help bring their thought leadership strategy to life.
We speak directly with subject matter experts – from civil engineers to climate scientists – and translate their insights on critical issues into engaging articles. Every piece is grounded in research, optimised for SEO, and on brand.
The result? Thought leadership content that distils complex topics into engaging stories that are shared on a global stage.
A few standout examples:
“Wonderthink’s writers have an incredible knack for working with people in highly technical roles and turning their thinking into clear, compelling stories. They ask the right questions, draw out the gold from our practitioners, and shape it into content that actually connects.”
– Paul Bromiley, Communications & Public Relations Manager, Asia-Pacific, Stantec
From technical experts to thought leaders
This work isn’t just building Stantec’s brand as a global leader – it also elevates the voices of their subject matter experts.
Our thought leadership copywriting is helping internal experts grow their own profiles while contributing to public conversations on the most pressing issues of our time.
Together, we’re fuelling Stantec’s growing ideas hub with articles on everything from protecting solar farms against geohazards to the importance of green spaces for mental wellbeing – helping Stantec on its mission to change the world, one article all the time.
We can help with…
Content marketing strategy
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Navigate the competitive landscape with a content strategy that’s as data-driven as it is creative. We’ll deliver a strategy tailored to your brand’s unique needs, amplifying your message and engaging your audience at every touchpoint.
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